In the near future, video advertising is everywhere. North America is a single nation with a single presidential Candidate. Philbert Noyce is less than enthusiastic about consumerism and is a low-motivation Q.A. worker on a production line. During the Candidate's speech one night, Philbert hears her utter the words "kill all others" while those words flash on the screen. Few others have seen or heard the message but many are affected by it. Only one of Philbert's co-workers believes what he says about the message and the political system. Eventually, Philbert is driven onto an ad where a hanging victim has been left, lambasting the government's callousness, and declares that everyone is an "Other".
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