David works at a hardware store in a resort town, where business is receding. But when an argument with the store's depressed, widowed owner, Harlan, brings on the Hulk's appearance, Harlan and his friend quickly see the possibilities of what the publicity could do for the town. So they set about re-creating their own ""monster"" to draw in the tourists. But the scheme ends up endangering Harlan's own young daughter.
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