Do you know what Benetton, Ford Motors, L’Oreal, Samsung and Walmart have in common? They are all family businesses! But family firms that survive across generations are rare. That doesn’t mean you should close shop, bid adieu to family legacy, part with the heirlooms and become a corporate slave or a spiritual guru (unless you really want to).
If you are a family business leader, a potential successor, or even an employee of a family-owned enterprise or a business student, this book is your go-to-guide on the subject of sustaining family businesses. It will prepare you for the unique adventure that is running a family business. Itwill help you:
• take a deep dive into the history, characteristics and key challenges of family enterprises;
• identify sources of oxygen that can keep your company alive and the superpowers that can help it thrive across generations;
• access tools to design a strong business strategy, governance structure and succession plan; and
• open your mind to more possibilities in the form of new business models, processes, organizational culture and relationships.
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