NewJeans is the first group to launch from ADOR, HYBE's independent label led by Min Hee-Jin. Through their truthful and authentic music that evidence youthful spirits, the five-member act (MINJI, HANNI, DANIELLE, HAERIN, and HYEIN) aspires to elevate K-pop to new heights by pushing the boundaries of the existing K-pop scene. As jeans have been a staple in every wardrobe for generations, NewJeans hope to present tasteful songs that will be adored timelessly in your playlist.
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