Workplace messaging app Slack provided a much needed centralized solution to teams that had been struggling to stay connected via a convoluted mish mash of email, Skype, text, WhatsApp. But with only eight employees, none of them in marketing or sales, the question became: "how to share this with the world?" Slack's Ali Rayl and Stewart Butterfield explain how various levels of the customer experience were key to its roll out and quick rise. James Allworth of the podcast Exponent explains why it stuck, and Nate Brown of the CX Accelerator breaks down Slack's exemplary customer support. While customers Kevin Susman of Matrixx Software, and Jeanette Jordan and Amber Carson Miller of the AdRoll Group, describe why Slack is now an integral part of their work day.
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