This one is consistently decent and better than I expected given the reputation it has. Loon was never one of the stronger rappers on Bad Boy. Black Rob, G. Dep and Shyne were all more engaging from around this era, but he has a relaxed, laid-back flow that can be enjoyable. While I don't agree with them calling Carl Thomas "always-skippable", NOW Magazine's description of Loon "sounding like a slightly more awake Mase" is fairly apt. The issue though is there’s nothing here for Loon to really hang his hat on. I can play this front to back and bop along, but there’s nothing on here that hits A-tier. The producer list has some big names including Scott Storch, Bink!, Buckwild and an up-and-coming Akon (with 'Like a Movie'), but again, none of the beats wow. The whole album leans a lot more pop rap than those other Bad Boy names I just mentioned. There’s still some gangsta rap in the bars, but the overall vibe (production, themes and R&B hooks) stays pop most of the time. I also can’t not mention the interludes. 'Barbershop (Interlude)' is a standard skit of a bootlegger getting beat up for selling Loon’s albums, but 'Pimpin’ Ken (Interlude)' feels terribly acted (and probably terribly written) for the female voice actor. Her responses to the pimp just sound odd. 'Down for Me' feels like the part 2 (or 3?) to 'I Need a Girl'. Some lyrics in the hook caught my ear - “I want a woman that'll wash my hair (My hair).” I’m not sure Loon is focusing on the right priorities, or he wants his mother... Overall, if you can stomach pop rap, this is a surprisingly listenable but ultimately forgettable record. It’s pleasant enough to leave on, but there’s nothing here that sticks to your ribs, and no single track that elevates Loon into a must-hear artist. Beats: ★★★ Rapping/Bars: ★★☆ Hooks: ★★☆ Best Tracks: How You Want That, Down for Me, Story, Things You Do