This is a consistently nice R&B project, but the high moments are lower than any Joe album up until this point in his career and maybe from any of his albums. The title track aside, there is probably nothing here to pop into a top 50 Joe song playlist. After the similar vibe of many songs, the Too Short assisted '1 to 1 Ratio' is a nice change up with some more bounce and energy in the production. A decent three out of five.
Best Tracks: Something for You, Baby, Magic City, More, 1 to 1 Ratio, DoubleBack
'What the Fuck' isn't the best way to kick the album off with it borrowing the bad hook from Nore's '98 hit 'Superthug' ("what, what, what, what, what", etc), but then the album has a run of dope songs. 'Thug Poetry' has an eerie beat and features some enjoyable spitting, including from the feature Saafir, 'Suckas Do What They Can (Real Playaz)' will make you bounce, and 'U Can't Fade Me' tells the story of a woman trying to baby trap Spice that uses Ice Cube's 'You Can't Fade Me' instrumentation that is impossible not to enjoy.
Then 'Killerfornia' is the next attention grabbing moment. The following 'Gone With the Wind' to a lesser extent is also nice, with both songs getting more conscious and featuring some nice hooks that include enjoyable female sung vocals. The following couple of tracks are decent with likeable hooks with 'Make Sure They Bleed' giving me a strong 2Pac vibe. Those aside though, there are too many songs that come and go, and the album falls away after some of the best moments around the middle of the album. It does sound a lot different to Spice's previous album from only two years prior sounding much more like a product of its time with some of the 'Shiny Suit Era' production touches being featured.
I think I will rank this just below his debut, but it's a close call. Up until this point in '99, it was his worst solo effort largely due to some average-poor production.
Beats: ★★☆
Rapping/Bars: ★★★
Hooks: ★★★
Best Tracks: Thug Poetry, Suckas Do What They Can (Real Playaz), U Can't Fade Me, Killerfornia. Gone With the Wind
1. Intro Skit
2. What the Fuck 60/100
3. Thug Poetry 80
4. Suckas Do What They Can (Real Playaz) 90
5. U Can't Fade Me Skit
6. U Can't Fade Me 84
7. Club Skit
8. Can I Hit It? 62
9. High Powered 64
10. Killerfornia 86
11. News Flash Skit
12. Gone With the Wind 84
13. Too Deep in the Game 72
14. Make Sure They Bleed 70
15. Ride Fo' Mine 63
16. Street Skit
17. Immortalized 74
18. Fuck the World 50
19. Droopy Skit
20. 187 Proof (2 Thougin') 56
21. Ride Wit Me 64
'What If a Woman', that sounds incredibly like it came from R. Kelly's pen in the same lane as 'When a Woman's Fed Up', is one of Joe's best tracks and songs like 'Ghetto Child' offer a different sound and theme with Joe and Shaggy singing about social issues rather than love for a change. The opener, 'I Understand' and 'She Used 2 Luv Me' are other high moments but this one does have a few more weaker moments than his better albums.
Best Tracks: Let's Stay Home Tonight, What If a Woman, Alone, Ghetto Child, I Understand, She Used 2 Luv Me
After the amazing 'All That I Am', the next two albums from Joe weren't quite at the same level, but this one gets closer to his best. Songs like the title track, 'Priceless', 'You Dropped Your Dime', 'Another Used to Be', the R. Kelly produced and written, 'More & More' and 'Make You My Baby', are great songs. It also features the near hit and G-Unit assisted 'Ride Wit U' that some will put amongst the best. Even the weaker songs like 'Jeep' and 'Street Dreams' are still nice.
Best Tracks: And Then..., More & More, Priceless, Make You My Baby, Priceless, You Dropped Your Dime, It Ain't Like That, Another Used to Be
Add this one to the list of consistent solid projects from Spice 1. The only weak moment is the second introduction of sorts, 'Criminal Activity', as the rappers' voices are weirdly altered. Maybe it's meant to make them sound unidentifiable like "Criminalz" want to be. There is nothing amazing though to make me give this a higher rating. The best thing is the soulful 'My Life'. A decent 3/5.
Beats: ★★☆
Rapping/Bars: ★★★
Hooks: ★★☆
Best Tracks: Niggaz Like Us, My Life, What They Hittin' Fo?
1. Lockdown (Intro) N/A
2. Criminal Activity 50/100
3. Ridaz 70
4. Puttin' in Work 64
5. Niggaz Like Us 74
6. My Life 80
7. Boss Up 60
8. Doin' It Big 71
9. The Real World 54
10. Reminisce 70
11. What They Hittin' Fo? 83
12. Rollin' Wit My Folks 73